SafeBets · Campaign ReportCampaign reporting & KPIs
Date range: - Scope: - Source: - Snapshot: -
SAMPLE DATA · NOT A BILLING RECORDIllustrative placeholder figures. No client may be billed from this document. A billing record requires the connected live ad-account feed.

Campaign reporting & KPIs

Aggregate across every ad account. Spend, reach, cost per lead and per investor, the funnel stage by stage, and return on ad spend. Pick a date range like in Campaign Manager, filter by source, compare to the prior period, and snapshot it to PDF.
! SAMPLE DATA · NOT A BILLING RECORD. Every figure below except the LinkedIn live strip is illustrative placeholder data. A snapshot taken now is not a billing record. Connect a live ad-account feed to produce a billable snapshot.
Dates are UTC days (= day starts 7 PM CT / 8 PM ET). Click a start date, then an end date.

Delivery velocity connecting

Impressions delivered, straight from the LinkedIn stats snapshots (polled about every 10 minutes, UTC). Cumulative, per ad set. This is live snapshot data, not a projection.

ConnectingSpend pacing across channels

Multi-channel spend pacing lights up when additional ad channels such as Meta and Google are activated alongside the live LinkedIn spend shown above.

SAMPLE · illustrative layout, not live data Shows how this section will look once the live feed connects.

Daily spend pacing

Auto-synced from the ad-account APIs in real time and continuously verified against each platform's own reporting, replacing the manual daily spreadsheet update. Sample data shown until the live feeds connect. Pacing reacts to the selected timeframe, source and scope.

By channel · daily average and period total

Current daily spend

Average weekly spend

Campaign and ad-set breakdown ● LIVE

Ad setInventoryImpr.ClicksCTRSpendCPCSigned

Real per-ad-set delivery from LinkedIn, synced every 10 minutes. Per-ad-set signer attribution and revenue expand here as the CRM feed maps conversions to each ad set.

UGC / Predict & Capture Capture page → Proof library →

Submissions
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Approved (public)
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Share-intent clicks
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Top source
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ConnectingTop geographies

Geography populates from LinkedIn, typically 24 to 48 hours after launch.

SAMPLE · illustrative layout, not live data Shows how this section will look once the live feed connects.

Top geographies

Country, Region and City levels

Where the spend converts. Ranked by conversions at three levels (Country, then Region/metro, then City), with each area's share of spend, so the strongest investor geographies are obvious at a glance. Expand any level for the full list.

💡Suggestions · where to scale, test and trim

    ConnectingAudience demographics

    Audience demographics populate from LinkedIn, typically 24 to 48 hours after launch.

    SAMPLE · illustrative layout, not live data Shows how this section will look once the live feed connects.

    Audience demographics

    Breakdown by Job title

    Who the impressions, clicks and conversions actually landed on. Sorted by impressions. Heatmap shades CTR and conversion rate green (high) to red (low) so the gaps jump out.
    CTR & conv. rate, low to high POTENTIAL WASTE · INVESTIGATE high reach, low conversion rate · worth a look, not a verdict SCALE high conversion, low reach

    ⚑ Investigate · high reach, low conversion rate

      ★ Scale opportunities · push budget

        ConnectingSpend over the period

        Multi-day spend history fills in as the run accumulates days. Today's live delivery velocity is charted above.

        SAMPLE · illustrative layout, not live data Shows how this section will look once the live feed connects.

        Spend over the period

        ConnectingInvestor funnel, stage by stage

        Funnel stages connect when the CRM webhook and site-events feed in. In progress with the platform team.

        SAMPLE · illustrative layout, not live data Shows how this section will look once the live feed connects.

        Funnel, stage by stage

        ConnectingLive conversion funnel and attribution

        The first-party EVM pixel is installed and collecting. The live funnel and attribution appear here once enough conversions are recorded.

        SAMPLE · illustrative layout, not live data Shows how this section will look once the live feed connects.

        Live conversion funnel & attribution

        First-party EVM pixel. Each stage is a tracked conversion event with its step-to-step and overall conversion rate, plus which funnel, source and campaign drove the conversions. Reacts to the date range above.

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        Attribution what funnel, source and campaign drove the conversions

        Snapshot & billing · SAMPLE DATA: the numbers below are illustrative placeholders (only the LinkedIn live strip is real). A 📸 snapshot now is stamped SAMPLE DATA · NOT A BILLING RECORD and cannot be used to bill a client. A billing snapshot requires the connected live feed. Live delivery data comes from the LinkedIn Marketing API; verified conversions from the CRM feed.
        LinkedIn delivery figures verified against the platform to the cent · CRM conversions verified with full ad attribution · requested capital is a signed request, not yet funded · deeper breakdowns marked as their feeds connect.
        💬 Feedback / notes on this report
        Notes go straight to Jesse (portal bell + email) and are saved with this report.